Paul McCartney x Timo Maas - Grammy Awards

“I didn’t think, I never dreamed that I would be around to see it all come true” sings Paul McCartney in his “Nineteen Hundred Eighty Five” song recorded with his band Wings. We certainly didn’t think we would end up on the red carpet in Los Angeles at the 59th annual Grammy Award Ceremony for our efforts in contemporising his forgotten classic together with Timo Maas and Virgin Records.

The start of the campaign was marked by a single side white label 12” vinyl, with no information apart from McCartney’s face, hand stamped on the a-side. Released without any fanfare, press or marketing, we sent two boxes to a shop in London and Berlin for Record Store Day and before we can get around to announce the release it sold out in a matter of hours after hitting the shelves. The white label sent the phones of the stores on fire, shot up to £300 a piece on discogs the next day and left magazine like Billboard, Rolling Stone, I-D Magazine, NME bewildered with the identity of the mysterious producer behind the first ever and only electronic rework of a McCartney song to date.

For the music video treatment we enlisted FKA Twigs choreographer Aaron Sillis, award winning director Can Evgin and produced in collaboration with Wanda TV. Shot in a disused mansion house in the centre of London, the contemporary dance picture received wide acclaim in media like: Purple Magazine, CLASH, Cool Hunting, Kaltblut.

The single was consequently remixed by Kerry Chandler, Paul Wooldford and Tim Green and saw a limited edition run of 12” records on Virgin Records.